tag:blogger.com,1999:blog-740942807115665562011-08-10T09:08:56.738-07:00Gary Steinhttp://www.blogger.com/profile/04356274727092454082noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-74094280711566556.post-22121043235975267992007-09-19T10:30:00.000-07:002008-12-09T16:11:06.012-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_IfDN6zODz0M/RvFc-6doSJI/AAAAAAAAADo/OWfH65bFxtU/s1600-h/saddle.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://3.bp.blogspot.com/_IfDN6zODz0M/RvFc-6doSJI/AAAAAAAAADo/OWfH65bFxtU/s320/saddle.jpg" alt="" id="BLOGGER_PHOTO_ID_5111969287957399698" border="0" /></a>OK. I've decided that I just can't stay away from writing and blogging for too long. This is the relaunch of the blogging effort. This time, it's called <span style="font-weight: bold;">Radical Relevance</span>.<br /><br />Radical Relevance isn't a new notion, but its the one that I keep returning to. It has long been pointed out that advertising is effective if it is <span style="font-weight: bold;">relevant</span> and <span style="font-weight: bold;">differentiated</span>. I'm going to focus on relevance.<br /><br />Not just regular relevance, though. Regular relevance is simply filling the right need. I want to talk about companies and brands that fill the right need with innovations and breakthroughs.<br /><br />This, hopefully, will be a very fun quest.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/74094280711566556-2212104323597526799?l=radrel.blogspot.com' alt='' /></div>Gary Steinhttp://www.blogger.com/profile/04356274727092454082noreply@blogger.com1