OK. I've decided that I just can't stay away from writing and blogging for too long. This is the relaunch of the blogging effort. This time, it's called Radical Relevance.Radical Relevance isn't a new notion, but its the one that I keep returning to. It has long been pointed out that advertising is effective if it is relevant and differentiated. I'm going to focus on relevance.
Not just regular relevance, though. Regular relevance is simply filling the right need. I want to talk about companies and brands that fill the right need with innovations and breakthroughs.
This, hopefully, will be a very fun quest.
